As early as in the 1960s' very few Indian bicycle manufacturers
were interested in exports. However, the Hero Group's foray
into the overseas markets in 1963 pioneered Indian exports in
the bicycle segment. It was a move prompted essentially by the
need to remain attuned to the global marketplace.
While initial exports were restricted to Africa and the Middle
East, today more than 50 percent of the exports from Hero
Cycles Limited meet the demands of sophisticated markets
in Europe and America. This is primarily because of appropriate
product development and excellent quality that Hero offers.
The Group
has been continuously upgrading technology and has set up special
units - like Gujarat Cycles Limited (now Munjal Auto Industries
Limited), to meet international quality standards. Munjal
Auto Industries Limited has state-of-the-art equipments
imported from Europe and Taiwan. The unit is designed to match
international standards and is an Export Oriented Unit (EOU).
Its products are supplied to the International Markets of developed
countries like United Kingdom, Germany, France etc.
The Group's
exports have gone beyond cycles and their components. The success
of the Hero Majestic moped did not remain confined to
Indian shores. Finding enthusiastic buyers across the world,
it became the largest exported moped from India.
Hero
Puch is perhaps the first Indian two-wheeler to be homologated
abroad (in Spain) and has assembly plants in Mauritius and Egypt.
Today Hero Puch mini-motorcycles can also be seen in Paraguay,
Mexico, Argentina, Turkey and Holland.
Group Company,
Munjal Showa Limited is one of the largest suppliers
of shock absorbers to major auto giants in Japan, United States
and the United Kingdom, amongst other developed markets.
In 1993
Hero Exports was established as the International Trading
Division for Group and non-Group products. The Government of
India recognizes Hero Exports as a Trading House.
And the
latest diversification for the Group in the export market is
in the area of Software exports and providing Business
Processing and Contact Center Services through Hero Corporate
Service limited. The company exports services to many Fortune
1000 corporations in the USA ,UK and Australia and has offices in UK &
USA to manage client relationships.
