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Hero,
name synonymous with excellence, enterprise and achievement in India
and many countries around the world. Started four decades ago, it
has today grown into a Rs. 10,000 million, multi-unit, multi-product
group of companies. The Hero Group. Fully dedicated to engineering
excellence and customer satisfaction in all spheres of its activities.
It is the largest manufacturer of bicycles in the world, and also
has joint ventures with the Honda Motor Company Ltd. of Japan, Steyr-Daimler
Puch of Austria and Showa Manufacturing Company of Japan.
The need to be attuned with the global business environment prompted
the Group to look towards overseas markets and diversify into exports.
Today, the Hero Group is fully geared to take on new challenges. With
a range of new products for domestic as well as international markets,
the Group is poised to enter the arena of branded package foods.
Gulzar Basmati Rice is one such fine product.
One of the oldest grains in the world, rice has been the central part
of an Indian meal. and Basmati is undoubtedly the finest kind of rice.
It was an indispensable part of the lavish cuisine spread out for
the Maharajahs and the Nawabs. In sumptuous creations like 'Pilau',
'Briyani', 'Kheer', and 'Phirni' the rice had to have the perfect
colour, texture, fragrance and flavour. To make sure that the tantalising
creation would be royally satisfying. With Gulzar, Hero brings you
the same 'Basmati' that graced the feasts of Kings. Each glossy, white
grain has been graded, and then matured to perfection. To present
you with a rice dish that is just perfect.
Let its aroma tickle your senses. As you scoop up the slender, well
defined grains and then, indulge your taste buds in a never before
experience.
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